🇴🇲 Move to Omani Smart City

In a week when Egyptian football fans raised England flags (it’s complicated), and the world’s thermostat seemed to be set to ‘blazing inferno’, Musletter found the nearest working A/C unit and rounded up the best stories just for you.

Here’s what we have for you in this edition:

Plus: Our recommendations on what to read, watch, and buy!

Let’s jump right in!

🇴🇲 Omani smart city targets expats: Sultan Haitham City might just be the spot for expats looking to move to Oman. Available to both Omani citizens and foreigners, the new $2.6 billion smart city will span 14.8 million square meters and include 20,000 homes across 19 neighborhoods (here’s one example). Plus schools, hospitals, a university, shopping centers, and mosques, all within walking distance. It’s an opportunity to own a home in a sustainable urban environment for people looking to live, work, and invest in Oman. The purchase process is straightforward, and construction is planned over four phases, with the first 7,000 homes available in 2030 and the project set for completion in 2045.

🇦🇺 Are we ready for an Islamic fictional universe? You probably know Peter Gould (a designer, thinker, and wearer of cool glasses). The Aussie revert has teamed up with author Rehan Khan for a new mega-project that includes books, animation, video games, and – why not? – maybe a theme park one day. Their Islamic-inspired fictional universe uses the concept of khayaal (imagination), combining fantasy and sci-fi with Muslim themes and values. (Think Star Wars or Dune – with a twist.) Tales of Khayaal explores what it means to be human in an era of rapid technological change, and now you can order the first book, join an online reading circle, or check out the animated teaser. 

🇹🇷 Türkiye to become largest Muslim-majority economy: The IMF is forecasting Türkiye’s GDP at $1.64 trillion. That’s a lot of money, and it means Türkiye will soon be the world’s largest economy among Muslim-majority nations. (Indonesia is second, Saudi Arabia is third.) How did it happen? Economic diversity. Unlike some regional rivals that still rely heavily on a single sector and are more vulnerable to fluctuations in global prices, Türkiye is seeing growth across a variety of sectors, including manufacturing, exports, defense, and tourism (yes, that includes getting your hair and teeth fixed), as well as in its large domestic market. It solidifies Türkiye’s status as one of the Muslim world’s most resilient economies.

🇸🇦 KSA shows America the ultimate healthy sweetener: That most famous of Saudi exports (the one you can eat, not the one you can no longer afford to put in your car) made a big splash at the 2026 Summer Fancy Food Show in New York. The Saudi Dates brand showed up with all kinds of premium varieties, plus lots of value-added products (hmm, nothing says delicious like the phrase ‘value-added products’). They mean syrup, paste, fillings, that kind of thing. (Phew, we got through a KSA story without mentioning Vision 2030). Anyway, analysts noted that increasing KSA’s 17% share of the global $2.3 billion date market is part of the wider Vision 2030 initiative (so close!).

🇺🇿 Uzbekistan reforms its economy: Uzbekistan is emerging as one of the Muslim world’s most intriguing economic transformation stories. You got your market reforms and some serious renewable energy investment from the Gulf, including massive players like ACWA Power and Masdar. Not a bad combo, with renewables now making up around 20% of its energy mix. A quick look around and you see electric buses, EVs, and solar panels on rooftops. What does this mean for entrepreneurs? Well, new business registrations have increased from 33,000 in 2016 to 93,000 in 2022.

Adam spent 20 minutes looking for a $36 receipt. His finance team sent three Slack messages. Someone made a sticky note.

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